Sharksafe | Website

The SharkSafe Barrier is the first effective and eco-friendly solution to protect humans from sharks without harming marine life. SharkSafe Barrier™ successfully bio-mimics the visual effects of a thick kelp forest and combines this with a series of permanent magnetic stimuli, to form a barrier that dissuades sharks from passing through.

SharkSafe Barrier tasked MILK to revive their website. The website houses a lot of data and information on the amazing work that SharkSafe does to protect sharks and humans. We’ve introduced a welcoming presence and made it easy for users to navigate through the site and learn about a more peaceful and sustainable co-existence between humans and sharks.

The new design suggests a calm and relaxing environment to remind people how important sharks are to our ecosystem and why we need to protect them. We included captivating photography that removes the dangerous stigma that’s associated with sharks to further strengthen the company’s message.