Novo | Branding

We are proud to have partnered with a leading American-based seafood company, taking on the challenge of building their brand from scratch. Our team of experts delved into the world of brand strategy, crafting a name that perfectly represents the brand’s authentic, sustainable, and approachable identity while maintaining a sense of refinement.

We developed a unique name that proudly embodies the American spirit, coupled with the company’s core values of sustainability and innovation in seafood production. Our approach involved combining unmatched passion with the highest quality, resulting in a name that reflects the brand’s unwavering commitment to providing exceptional products and solutions.

For the logo, we drew inspiration from primary shapes and deconstructed them to create a design that reflects the company’s mission to fully utilise the fish they work with. The bold simplicity of the logo ensures easy identification and a strong brand statement. Our team succeeded in creating a fun and cultivated style, which is easily recognisable and leaves a lasting impression.