Brand Strategy | Brand Identity Design | Brand Collateral Design | Project Management
As part of The IRONMAN Group, IBT plays a key role in keeping messaging clear, engaging local audiences, and giving sponsors the visibility they need—thanks to smart, forward-thinking broadcast technology.
The logo brings endurance and innovation together in a simple, intentional way. The vertical line between the “I” and “B” echoes the path of a triathlete, while the angled line cutting through it hints at a sharp broadcast signal. Where they intersect is the sweet spot—the moment athlete and event meet—which perfectly sums up IBT’s goal to connect every race and every viewer through sound.
The overall identity balances strength and focus with a monochrome palette, lifted by a bold hit of orange. High-contrast photography and the crossroad graphic tie everything together, building a modern, cohesive system that reflects IBT’s character: a place where endurance and innovation work hand in hand.
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Silky Goats
Silky Goats
Corobrik
Corobrik