SLOW | Branding | Website

SLOW, a brand curated by Active Africa, embodies the essence of unhurried exploration through the picturesque landscapes of the Western Cape. Rooted in the philosophy of the slow movement, it advocates a profound cultural shift toward savouring life’s moments by embracing a leisurely pace.

The slender, elegant lettering and strategic use of whitespace were meticulously chosen to evoke a profound sense of tranquility. The circular emblem, intersected by a gentle line reminiscent of the horizon, mirrors the awe-inspiring moments of sunrise and sunset—a cherished experience for countless travellers venturing through these lands.

Our project culminated in a one-page website—an ode to the exquisite beauty of the Western Cape. The website serves as a visual journey, inviting users to immerse themselves in captivating imagery that echoes the soul-stirring essence of our beloved region.